Wednesday, December 13, 2006

Jenny Hurth can't keep up sewing...

When I was cleaning up some of the clutter here in my living room...it's a real safari at times - I found a little treasure: the card of Jenny Hurth, that I picked up at the Spice of Live Festival (a food & craft fair in North Berkeley's "Gourmet Ghetto" right in front of our Berkely landmarks like Alice Water's Chez Panisse Restaurant and the Cheeseboard). Jenny's business card, a piece of recycled cardboard goes perfectly well with her line of product: urban, colorful, modern bags tailored in wisely practical shapes that she creates out of recycled vinyl banners.



I contacted Jenny right away and asked her if I could feature her bags on here and she said YES (!):

Jenny is a mother of three (17, 14 & 8), who used to make custom slip covers out of her house for 20 years when she came across a vinyl trade show banner at the East Bay Center for Creative Reuse. She was struck by how gorgeous the thing was, such bright colors and all those big important words would look so cool cut apart. It made her think about how many of these signs there are for each convention, how big they are, and how wasteful the whole thing was! Vinyl, yuck! So, she bought it and made some bags and turned it into a business. Jenny called the Moscone Center, who had a new recycling program in place and were delighted to hear from her. Nobody (hopefully) wants to throw all that stuff into the landfill.

Jenny gets quite a bit of interest wherever she goes, more and more people want to recycle and this is a fun way to keep a little corner of the world's crap out of
the landfill... for awhile. She has a parallel concept: to think up some new material for sign makers to use so there doesn't have to be quite so much frivolous production of vinyl, such a toxic process.

She also says that you are welcome to contact her (hurthfam@earthlink.net) about the bags but please keep in mind that she is doing the whole thing by herself and has so many orders lined up right now she can barely keep up..

1 Comments:

Anonymous Anonymous said...

At the music distribution company where I work we have to "destroy" thousands of CDs and LPs every year. Someone has to come up with some cool items one can make out of LPs and CDS....

10:39 AM  

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